the ensemble wanted a redesign to become more visible in the digital space. while the existing identity had a strong and recognizable color palette, it often appeared overly technical and dark. inconsistencies in typography and social media usage further weakened clarity and recognition, making it harder to communicate who Ensemble X is and how to get involved.
the redesign focuses on openness, warmth, and accessibility. i refined and lightened the existing color palette to create a more inviting and contemporary feel while maintaining recognizability. the typography was redefined to combine expressive, bold headlines with a softer, more approachable body typeface, balancing strength and sensitivity. hand-drawn arrows were preserved as a familiar element and complemented by new abstract, organic shapes derived from the “X”, expressing movement and transformation.
a modular social media system translates this visual language into clear, adaptable templates. strong headlines, balanced layouts, and a flexible combination of colors and graphic elements improve readability, create consistency, and make the ensemble’s communication more engaging and accessible to a broader audience.