after several years without a distinct logo, they felt it was time to establish a visual identity that extends beyond individual event posters.
i created a 100% custom font–based logo, emphasizing the concept of “illusion” through distorted and complex letterforms. the collective wanted to distance itself from all-black, techno-esque aesthetics and instead cultivate a warm, inviting, and playful atmosphere — achieved through bouncy shapes, a handwritten character, and bright, nature-inspired colors.
i developed two versions of the logo: one for their club nights and one for ambient listening sessions. in the latter, the letterforms resemble rising tea steam and fluid movements, reinforcing the softer and more immersive tone of these events.