IVORY
2023
after having been responsible for the projects visual output for over a year, I decided it was time to finally redesign the logo. IVORY started out as an event series with a focus solely on house and disco music. their illustrative logo picturing a mammoth fit that vibe, but the project had changed over time. the series has expanded sonically and their open airs and club nights have gained popularity, which is why I felt they needed a more modern visual identity that aligns with their current mission and audience.
as all IVORY members are quite different in music taste and their events cannot be pinned down to one thing only, a wordmark consisting of 4 different typefaces was the way to go.
while being different, together they create a harmonic look. the straight balances out the wobbly, the delicate balances out the bold.