with their mother organisation being urbane liga in berlin, they branched out in 2022 to start similar projects in the ruhr area – and needed an updated logo and visual identity for their new project.
the brief was about taking the original logo and making it more ruhr area. more dirty, more diy.
i replaced the “ur” in “urbane” with a graffiti-style “ruhr”.
for a cohesive brand identity, i created several assets and illutrated icons in a similar style – roughly sketched or sprayed on, a vibrant and young vibe, effortlessly incorporated into their existing CI.