their mother organisation being urbane liga in berlin, they branched out in 2022 to start similar projects in the ruhr area – an industrial area in the west of germany consisting of a lot of bigger and smaller cities very close to each other.
these posters were part of a kick-off workshop lasting several days, bringing together people from different initiatives in the region.
the area’s official slogan is “city of cities”, which for this campaign I changed to “citymakers of cities”. the challenge here was to make all of the relevant information digestable and incorporate it into a visually appealing, modern layout. the solution was to play with different type sizes and a high contrast between graphically loaded areas and white space.