⌖ branding ⌖
IVORY
2023
after having been responsible for the projects visual output for over a year, I decided it was time to finally redesign the logo. IVORY started out as an event series with a focus solely on house and disco music. their illustrative logo picturing a mammoth fit that vibe, but the project had changed over time. the series has expanded sonically and their open airs and club nights have gained popularity, which is why I felt they needed a more modern visual identity that aligns with their current mission and audience. 

as all IVORY members are quite different in music taste and their events cannot be pinned down to one thing only, a wordmark consisting of 4 different typefaces was the way to go. 

while being different, together they create a harmonic look. the straight balances out the wobbly, the delicate balances out the bold. 

BETON.FM
2023 
beton.fm is an online community radio station. it all started as a project to maintain visibility for musicians during the pandemic in 2020 and has since established to a monthly radio show streaming pre-recorded dj sets from music enthusiasts both locally from the ruhr area as well as from all over the world. 

with a strong connection to the ruhr area in the name (beton = concrete), I wanted to play with the regions contrasts for the logo. while being unarguably ugly, grey and encased in concrete, there is a sort of magic about the area and its people. ruhrpottromantik is hard to explain, if you get it you get it. think of a flower growing out of concrete or watching the sun set over an abandoned industrial site. 

this contrast of harsh and fragile is reflected in the choice of typography for the logo. having a clean and thin sans-serif for the syllable “TON” (=sound) surrounded by a very bold typeface resembling blocks of buildings, while at the same time looking futuristic and therefor making the connection to cyberspace, where the radio is happening.  





RUHRBANE LIGA
2022 
ruhrbane liga is an exchange platform for civic initiatives in the ruhr region that are aiming to shape the green city of the future in practice.

with their mother organisation being urbane liga in berlin, they branched out in 2022 to start similar projects in the ruhr area – and needed an updated logo and visual identity for their new project. 

the brief was about taking the original logo and making it more ruhr area. more dirty, more diy. 
i replaced the “ur” in “urbane” with a graffiti-style “ruhr”. 

for a cohesive brand identity, i created several assets and illutrated icons in a similar style – roughly sketched or sprayed on, a vibrant and young vibe, effortlessly incorporated into their existing CI.  


POSTER DESIGN