having had full creative freedom with these, they represent my exploration in style and technique over the years. while some of them
have a 3D object as their main focus, some play with bold and experimental typographic layouts.
i was asked to work on two posters for them, exploring the themes of “kaleidoscope” and “lucid dreams”.
for the kaleidoscope one it was a no-brainer to me to create symmetrical visuals resembling the reflections of the optical instrument. the challenge here was to make it recognizable without resorting to worn out mandala-esque visuals. the solution was sticking to one colour and creating a contrast with modern typography.
for the lucid dreams poster they requested a magical forest, which i manipulated to look more abstract, like a fever dream, and combined with wavy 3D handlettering.
they have been quite the success since starting two years ago, attracting queers from around the whole ruhr area, and i feel honoured to have been asked to work on their posters from the beginning.
as you can see, the brief looked quite different each time, yet conveying a similar vibe.
their mother organisation being urbane liga in berlin, they branched out in 2022 to start similar projects in the ruhr area – an industrial area in the west of germany consisting of a lot of bigger and smaller cities very close to each other.
these posters were part of a kick-off workshop lasting several days, bringing together people from different initiatives in the region.
the area’s official slogan is “city of cities”, which for this campaign I changed to “citymakers of cities”. the challenge here was to make all of the relevant information digestable and incorporate it into a visually appealing, modern layout. the solution was to play with different type sizes and a high contrast between graphically loaded areas and white space.
i wanted to include them as these practices have shaped the way i see graphic design and led me to the style i am at now.